British presenter Jo Whiley has launched the Understanding Cholesterol Together initiative with cholesterol-lowering brand Benecol and charity HEART UK.

Whiley, an ambassador for Benecol, commented 'I’m extremely pleased to be working with Benecol and HEART UK on a cause that is so close to my heart. I know personally the impact a diagnosis of high cholesterol can have on families and it’s so important to me to be able to support the “Understanding Cholesterol Together” initiative as part of Cholesterol Awareness Month'.